SDR & Prospecting
SDR isn't about call volume. It's about qualification.
The craft
What is SDR outsourcing?
SDR outsourcing (Sales Development Representative) means entrusting your commercial prospecting and B2B lead qualification to a dedicated external team, rather than relying on lengthy and costly internal recruitment. An SDR has a precise mission: identify the right contacts, open the conversation, qualify interest and need, then pass to your sales team appointments that are ready to close. At CYWYC, this work is not measured by call volume, but by the quality of opportunities generated.
Concretely, B2B prospecting as operated by CYWYC follows a controlled chain: our teams identify your targets, engage in conversation on the right channel (phone, email, LinkedIn), qualify each contact according to criteria defined with you, then pass verified and contextualized leads to your sales team. Every interaction relies on scripts built with your business vocabulary, your arguments and your typical objections.
This lead qualification relies on a proprietary method refined since 2014 across 50+ sectors. Where a generic SDR agency applies the same template to all clients, CYWYC calibrates the approach to your market: what distinguishes a hot lead from a mere contact varies depending on whether you sell software, industrial products or services, and our sector teams know these nuances.
For: VP Sales, Head of Growth, B2B marketing directors and founders in acquisition phase.
What you get
A dedicated team, not an anonymous service.
Every mission is led by a dedicated project manager and operated by teams trained in your sector.
Request your free audit- ✓
Dedicated SDR team at your account, trained in your sector
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Qualification scripts built with your vocabulary and typical objections
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Qualified appointments passed to your sales team, verified and contextualized
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Coordinated multi-channel sequences: phone, email, LinkedIn
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Transparent management by a dedicated project manager and weekly reporting
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Progressive and stable scale-up according to your acquisition volumes
How it works
The CYWYC method, applied to your industry.
Sector calibration
Immersion in your market, your ideal customer profile (ICP), your messages and typical objections to define what a genuinely qualified lead looks like for you.
Sequence design
Call scripts, email and LinkedIn sequences, qualification trees and transfer criteria built to measure with your business vocabulary.
Managed operation
A dedicated SDR team prospects and qualifies daily, supervised by a dedicated project manager, with weekly reporting and shared dashboard.
Continuous optimization
Analysis of response and conversion rates, A/B on messages and channels, regular adjustments to improve pipeline quality.
The CYWYC difference
Delegating is not subcontracting.
Qualification
Every lead is qualified on criteria defined with you, verified and contextualized before being passed to your sales team.
They count booked appointments without real filtering on interest or need: your sales team does the sorting themselves.
Team
A dedicated SDR team at your account, trained in your sector, stable over time and growing in expertise on your offer.
Interchangeable operators shared between multiple clients, discovering your product as calls progress.
Management
A dedicated project manager, weekly reporting and a shared dashboard: you see what is happening continuously.
A black box: a volume invoiced at month end, with no visibility on the method or real quality.
Sector knowledge
Expertise built since 2014 across 50+ sectors, with scripts that speak the language of your prospects.
A single script reused from one client to another, which sounds wrong as soon as the interlocutor digs deeper.
FAQ
Frequently asked questions
What is SDR outsourcing?+
SDR outsourcing means entrusting your commercial prospecting and B2B lead qualification to a dedicated external SDR team, instead of recruiting internally. CYWYC operates this prospecting with a proprietary method and sector expertise built since 2014. The goal is not to multiply calls but to pass your sales team genuinely qualified appointments.
What is the difference between CYWYC and a classic SDR agency?+
A generic SDR agency sells call volume and appointments by the count. CYWYC sells qualification: a team dedicated to your account, trained in your sector, scripts built with your vocabulary and transparent management. CYWYC is neither a generic agency nor a call center, but a customer conversation operator that makes it a discipline.
Why outsource B2B prospecting rather than recruit internally?+
Recruiting, training and upskilling an internal SDR team takes months and costs a lot, with a high turnover risk on this type of role. SDR outsourcing gives you immediate access to an experienced team and a proven method, with progressive scale-up. You keep control of the strategy, CYWYC operates the execution.
On which channels do your SDRs prospect?+
Phone, email and LinkedIn, in coordinated sequences adapted to your B2B target. The right message, on the right channel, at the right time: each sequence is built during the design phase and continuously adjusted according to observed response rates.
How do you guarantee the quality of passed leads?+
Each lead is qualified according to criteria defined with you during calibration, then verified and contextualized before being passed to your sales team. You do not receive a raw contact list but documented opportunities (identified need, context, maturity level), which reduces sorting time on the sales side.
How do you measure prospecting performance?+
By the number of qualified leads, conversion rate to appointments and pipeline generated, tracked in weekly reporting and a shared dashboard. Management is transparent: you know at all times what your dedicated SDR team is producing, and decisions are made on data, not impressions.
Take action
Ready to activate your customer relationships?
30 minutes to understand your challenges, 24 hours to propose a concrete action plan. No commitment.
What we cover together
- ✓Audit of your channels and volumes
- ✓Quick-win identification
- ✓12-month ROI projection
- ✓Bespoke activation plan